Just Cycle Ltd aims to:

• Encourage and support community involvement of people of all ages in the provision of re-used, recycled, affordable bicycles.
• Encourage skills sharing and development of all those involved in the initiative.
• Contribute towards increases in regional re-use and recycling rates by recovering bikes from the waste stream, reducing waste sent to landfill and raising awareness of the importance of re-use and recycling locally.
• Promote opportunities for improved health and wellbeing as a result of involvement in the initiative, or as an end beneficiary of the initiative.
• Reduce inequalities and encourage strong intergenerational relationships locally by involving all sectors of the community in recycling and re-use work and encouraging cycling among all sectors, including socially disadvantaged or isolated people.