Sam has extensive experience in the development of digital strategies in not-for-profit organisations and other sectors.

He has previously worked with some of the UK’s largest charities such as RSPB, Marie Curie and the Royal British Legion on digital strategy, and has 20 years of experience in this area.

Sam has been a member since 1993, completing his first Cycling UK – then CTC – club ride at the age of 12. Prior to the rise of virtual conferencing, he regularly took a folding bike to business meetings, and enjoys riding every week in the hills around Chester.

He has also undertaken a solo tour around the world and learnt to ride the unicycle.